Rushcutters Wine Storage
Client: Rushcutters Wine Storage
Skills: Business strategy, Consultancy, Media Buying
Website: www.rushcutterswinestorage.com.au
We’ve been working with Rushcutters Wine Storage since 2013 and consider them an extension of our own business. Initially tasked with filling their wine storage offering we rebranded them, built out a go-to-market strategy and executed those activities.
It was a success and since then we’ve expanded the cellar three times. It’s currently full. The best bit? We’re looking at expanding the cellar even further.
How did we do it?
To start with, we helped with branding. From business cards to van wraps to signage, we ensured that all customer facing material was on-brand.
But we didn’t stop there
Next we helped them with their storage facility by taking a deep dive into their clients’ requirements and evaluating everything from shape and size of the units, wine carton sizing, stacking options, making the site accessible 24/7 and providing 24-hour security.
Digital asset management
Though the storage facility is up and running, we still manage their digital assets across two websites along with monthly SEO and SEM campaign management.
Media activity
To give the storage facility a push we have also employed OOH Media across our key target demographic in Martins Place, Kings Cross and Edgecliff train stations as well key engaging the Australian Wine Media through both editorial and paid advertising.
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