About us

We’re EXPERTS IN WINE AND FOOD INDUSTRY MARKETING.

 
 
 

our mission is to grow our clients’ businesses as if they were our own. And to have fun whilst doing it.

Founded in 2010 after working for the man in marketing agencies around the world, Just The Drop was formed with the goal of generating growth for our clients across our varied, and possibly unconventional, skill sets.

Bringing together marketing, management consulting, product development and design, we’re here to help get your business up onto the next rung of the ladder.

We’ve got an unquenchable thirst for the wine, beverage, food and lifestyle industries. And this gives us the edge over generic agencies who aren’t familiar with these industries - so you can be sure that your marketing budget goes directly into delivering your goals.

But we also like to mix it up and work with diverse clients from industries including fitness, finance, consultancy and even yacht building.

We have worked for some of the world’s most successful marketing agencies and with our own supporting cast of over 15 creative digital and print designers, web developers and SEO people we have the best collaborators to deliver your marketing goals in this ever shifting industry.

 
 
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Meet the team

 
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David Messum

Director, Just The Drop / Full-Time Wine Marketeer / Part-Time Professional (dreaming) Cyclist

David has over 18 years marketing experience backed up by professional qualifications in Marketing, Project Management and International Diploma Level Wine Education. He knows the industry, the technology and most importantly your audience. David has even gotten his hands dirty a few times in the winery.

With a wealth of experience in delivering world class marketing strategies and campaigns in the areas of brand, loyalty and customer engagement across all marketing channels, David is passionate about getting people to engage with brands, delivering ideas that are personal and relevant to clients and achieving effective ROI for his clients.

 
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Russell Tulett

Senior Account Manager, Just The Drop

Russell has spent the last six years building his knowledge of both the French and Australian food and wine trades. A former government advisor, his experience ranges from establishing market opportunities for family-owned producers through to developing multi-year promotional campaigns for some of the world’s largest wine regions.

Bilingual in French and English, Russell’s specialty lies in bridging the continental gap between region and retailer, winemaker and wine-drinker, terroir and trade. He is driven by putting the right drop into the right hands, achieving great experiences for consumers and outstanding results for clients.

 
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Thirst Craft

Thirst Craft is a strategic drinks packaging design agency, covering all areas of brand creation and packaging. From using strategy to distil each brand's promise right through to finessing the final print, their process ensures each brand is both creatively rare and commercially right.

Born from a love of drink and design, their specialist team works across all elements of brand strategy, design and execution — from powerful positionings right through to flawless finishes and anything in between.

 
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Laura Coutts

Web Consultant / User Experience Designer

Laura is a code nerd with a passion for finding simple and elegant solutions to complex problems. She has over 12 years’ experience in human-centered web design, content development, search engine optimisation and web marketing. And that means you’ll get a blend of skills that help your business generate more business.

She firmly believes that great websites are built on a foundation of knowledge and understanding; of a business, the industry it operates in, its competition and its users.

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Find out how we can help your business.

Simply enter your details and we’ll be in touch to arrange a FREE 15-minute consultation that will give you an idea of the ways we can help your business grow.