Riedel Australia
Client: Riedel Australia
Skill: Digital strategy, email marketing
Website: www.riedelglass.com.au
Email marketing strategy development and execution for the world’s best wine glass producer.
You might think that getting a lead to work with the worlds best wine glass producer was a little exciting. Well you’d be wrong, it was mighty exciting as we love their brands, product and as it turns out the whole team behind the brand.
Our task was to work with the team to produce a email marketing strategy that would bolster its already impressive Social Media activities and drive incremental sales uplift whilst promoting tasting event bookings.
Our designer was more than a little impressed with the stunning photography the brand employs, utilising the strong brand guidelines we built email templates that would highlight the beautiful product shots whilst being easy to read. As always these were tested across all email clients to ensure high deliverability and correct formatting.
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